Close Up (Jan-Jun 1928)

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CLOSE UP member of the 44 Joint Stock Company". How are you going to get your members ? Only by extensive advertisment in every European country. Let the link be extended, and a twin company founded in America suggests itself at this point. But to resume on the question of securing membership. The first thing is to start a fund wherewith to advertise. Interested members of the public send their donations. Advertising is begun when the fund is large enough to permit extensive measures in every country. For this some thousands of pounds are necessary. Advertising is continued. Applications for membership begin to come in. Pre-advertisment launches the project. Afterwards details are entered into. Particulars of membership and the privileges and scope of membership clearly explained. As outline, the suggestion is that the directors shall be chosen by ballot, and the same with cameramen, scenarists, artists, etc. The performances of the company will not be open to the general public, but strictly for stockholders and, by special application, their friends. By this means censorship can be avoided. Seats will be paid for at each performance and at varying prices. Where it is impossible to have special theatres (for many members will live in scattered districts) it will be possible to rent them for one performance or two performances. The special theatres would run the films for a season each. Much advertising is done, and the membership increases. In the course of a few years it has mounted to double. Thus the income of the company is double, Out of this more films are produced and more theatres built. By this means a rival power 9