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cheapness and lazy proximity ; they realize that they are sacrificing something, but what is this talk about the print ?
They will admit that the photography and lighting are tremendous factors in the composition of a film, that the cinema is primarily a visual art, and yet they are content to see pictures under conditions that will never be anything but an insult to the eyes.
All that the camera man has put into his negative will rarely be seen at the cinema round the corner. All the atmosphere that has been so carefully created by the lighting lost. All hypnotic illusion gone because of the dull aching pain behind the eyes. Why I know of people who, li/ing in the country, have never really seen a film, although they go to the cinema once a week.
All this because of the print ? Well, nearly.
First of all there is the trade show. That is important. The exhibitors come and if they like the film they book it, therefore the shop window must be dressed. It is not an easy thing to print a film nowadays, when moving camera shots are in vogue with producers who like to be thought 46 modern". (Question. When was the first moving shot taken ?). The light densities on the faces are continually changing and developing and printing are work for the expert of experts. Naturally a good print cannot be obtained without a good negative, but a good negative will never yield a good copy without expert help. 80 the studio retain the services of a special gentleman who prints the 44 trade-show' ' copy of the films. Yes, they speak quite openly of the '4trade
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