Close Up (Jan-Jun 1928)

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CLOSE VP show" copy. What manner of robbery is this, for the public are being cheated of fifty per cent of the art in the film ? The exhibitors are not buying what they have been shown — that was the "trade show" copy ! Then comes the first run in London. Once again important. How long do you think a big London house uses a copy of a film ? About a week, and then it is changed. What happens to the copies no longer good enough for London, are they thrown away or foisted on the provinces ? Finally the film reaches the general public. What matter now ? The money has been paid. The "tiade show" copy was printed by hand, apart from various sequences printed on coloured base which are done in the "works". (Blue base, for instance, is considered by most experts to be too dense for hand printing.) The general release copies are printed mechanically ; turned out like any standardized commercial product which indeed they are. "Time is money" ; admonish the cinema magnates. Film should be dried at a temperature of about seventy degrees, otherwise the particles do not have a chance to reform and the film suffers from "grain" (You know that rain effect ?) Grain ? Heat the drying rooms twice as strongly, and revolve the drums twice as fast and we will make twice as much money ! Imagine just for a minute that you and I were drying film. We would put the film on the drums, revolve them rapidly to shake off all the water, turn off the heat and leave the film to dry itself over nighx. There would be no grain, but a 12