Close Up (Jan-Jun 1928)

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CLOSE UP .THE WANING OF THE STARS Hollywood's stars are on the wane. Their extravagantly false importance has at last become evident in the light of a sober-minded reckoning. The dawn of a new day — a day of recovered senses emerging from a revelous night of star worship— is fast dimming the glitter of these cinema luminaries and foretokening the end of their all-too-long fantastic sovereignty. For the past decade or more the world's cinema destinies have been ruled by the stars of the screen. The}/ have not only dominated the films, but they have also cast their spell over the whole movie business. Competing for their fickle favors has been one of the chief pursuits of every big studio ; producer bidding against producer with preposterous salary offerings, each of them zealously determined to hitch his picture wagon to a star. The ambition may have been worthy enough, but the stars themselves as an institution have proven signally unworthy. And the producers are at last waking up to the fact. They are realizing that their stars have been running away with them and are chargeable with the smash of many a costly wagon. Instead of proving the beneficent deities they were supposed to be ,the casting up of accounts reveals them as veritable genii of mischief and disaster. 22