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And yet the cultural film to-day is infinitely more important than the theatre or any other form of art, because its public is bigger and its influence is therefore stronger. In Germany alone sixty millions of cinemagoers sit in front of the screen each year. And the possibilities of harm which a bad film might do are appalling to contemplate.
Unhappily the immense possibilities of the cinema are only too often cramped by an alarming artistic and intellectual poverty. As yet not half the millions of cinemagoers are in accord with what they see. What the worth-while film of to-day demands of them is real comprehension and real pleasure. Yet there is no lack of talented and able writers directors, actors, architects, cameramen and composers. But their talents and their ideas can but seldom come to fruition in the present condition of the film industry.
On account of this the Peoples' Association for Film Art has the mission of collecting together these wide masses of cinemagoers and to educate them into critical perceptions. It can and it will convert the already uneasy cinema public to a state of positive criticism and furnish them with the influence that is necessary, if instead of ineffectual rubbish, living work is to be made. So any too aspiring experiments are hereby debarred. We know that the cinema will always be foremost a means of escape and amusement, but wre believe that amusement is not synonymous with trash and that escape has not the same significance as intellectual poverty.
The Peoples' Association for Film Art does not limit its sphere to Berlin but is equally active in all the big and small
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