Close Up (Jul-Dec 1928)

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CLOSE UP expected that Italian films will have a recrudescence. Remember Messalina ? Ufa is to train Italian technicians and to exploit Italian films wherever it expoits its own. German nationalist picture making can in return more or less have the run: of Italy. In the words of the popular song, "How d'you like it?" Italian films, therefore, will be propagandistic on a wide scale. We take the liberty of quoting from the Observer of June 17. "As is well known, the policy of the Ufa Company in Germany is largely directed by the Nationalist magnate Alfred Hugenberg, whose influence in the topical news section is paramount. (Not exclusive however, as Emelka run pretty close with their Emelka Woche. Ed.) It is this news section which is regarded as more important in its general tendency than the big films whose story is so largely dependant upon "production values". These would seldom include as main theme the glorification of a Communist hero, or the happy home life of a Socialist family. But a resolute determination to boycott all topical films taken of strikes and demonstrations, parades inspected by generals and expensive sporting contests in the cinemas controlled by those who believe Labour should be kept in its place is a powerful propagandist weapon." The article goes on to point out that instructional films, which can contain no political bias, will also play an important part in the exchange. * 70