Close Up (Jul-Dec 1928)

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CLOSE UP stature, must be not only individual in conception, form and content, but s'iiould be presented as well in a structure embodying a new type of architecture, and inspired bv the fundamental necessities of pure cinema, Svmon Gould, the director of the Film Arts Guild, has engaged Frederick Kiesler, of \^ienna, Paris and New York, a noted architect and stage designer who was formerly identified with the International Theatre Exposition. The Film Guild has given Mr. Kiesler full rein to conceive, plan and design both the exterior and the interior of the Film Guild Cinema as well as unicjue projection ideas invented bv him. He has given the cinema and its individual needs intensive research and study since 1920. He has evolved a new science called " optophonetics '\ which is a radical treatment of color, sound and sight from the cinema standpoint. He pavs special attention to what he terms ''visual-acoustics'', a screen which permits new methods of projection, a new scheme of atmospheric decorations of a chameleon-nature and other ideas which emphasize radically the quintessence of the cinema. Mr. Kiesler embodies his suggestions and ideas in the following Cimema Manifesto :) THE CINE^IA ^lANIFESTO. We ail know that our present-daA' cinema, or motion picture houses, are not cinemas, but merely imitations of old European theatres into which a screen was hung. But not all of us know that the Film has matured enough to create its own form of architecture, which must signify— 100 per cent. Cinema. 36