Close Up (Jul-Dec 1928)

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CLOSE UP When I sent the picture on to the sales department I received a most amazing telegram from the then head of the department, saying, " Have you gone mad? Do you expect us. to be able to sell a picture for full price when you show only half of the man?" And the exhibitor, in his turn, offered the same protest — that the picture was no good because we showed only half of the man. So the sales department wired me again, " We don't know what to do; we can't sell the picture." ^For a moment I was in despair. But, as I have already told vou, it is the duty of a director to meet all emergencies. In this instance Allah was good to me and suggested the phrase " Rembrandt lighting." So I telegraphed the New York office : " If you fellows don't know Rem^brandt lighting when you see it, don't blame me." The sales department, greatly impressed, exclaimed, Rembrandt lightingi What a sales argumenti " On the strength of that they took the picture out and charged the exhibitor twice as much for it — because it had Rembrandt lighting. And that is the origin of the present-day use of artificial lighting. But while De Mille thus drew upon his experiences with the theatre for many of the teclinical innovations in picture making, he came in time to reahse the limitations of stage technique in this new field. And while he was the first to give dramatic dignity to the screen by replacing its paltry, incoherent stories with plays taken from the stage, he soon learned, also, that the screen demanded its own stories and its own manner of presenting them. Accordingly, while retaining all that was adaptable from the stage, he developed the art of photodramaturgy within its specialised field and in accordance with its individual requirements. His experiments with the close-up, with color, with lighting, with camera effects, with stage settings, with various mechanical and optical devices, together with his many original ideas in scenario construction, to-day constitute the 45