Close-Up (Jul-Dec 1928)

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CLOSE UP ' arty ' efforts are splendid, and often show strokes of genius. But they will not and cannot make money. And unless pictures make enough money to justify the tremendous financial outlay the producers cannot weld together a strong organization. Another thing I noticed abroad is that while films are very popular, yet there are a great number of people who seldom find time to go to the picture theatres. With this great potential audience yet to be educated to screen entertainment it would seem that the foreign production market would have a very happy opportunity to expand and enlarge upon their production methods. There is plenty of room in the film field for the foreign producer. There is no cause of any jealousy on this point. Better pictures raise the standards of the entire industry regardless as to who makes them.*' Vidor, who directed The Big Parade and The Crowd, as well as Show People, soon to be released with Marion Davies and William Haines co-starring, expressed a desire to make a film abroad. There are many ideal location possibilities, he said, that can only be found in Southern Europe, where many towns remain to-day as they were hundreds of years ago. Such an atmosphere, he declared, defies reproduction and cannot be found anvwhere else in the world. 48