Close Up (Jan-Jun 1929)

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CLOSE UP THE BATTLE OF WARDOUR STREET We are of the stuff that films are made of. Yet we don't get away with it. You need not see British pictures to reahse their artistic mediocrity ; a glance at the average still produced in our studios is one glance too many. It's a funny business. At the moment Wardour Street sees visions and its directors dream dreams. One day we shall succeed. One day we shall make a great film. But not just yet. Wardour Street, flaunting the nosemarks of high finance, gets the blame. The poor critic, distracted between duty to his public and that violent patriotic complex which surges in the breast of every right-minded Briton, lets us down lightly and turns on the tap and the lukewarm adjectives. We are, we learn with satisfaction, coming on. Our directors are getting better and better. Already, according to one critic, the best American pictures are being made at Elstree. And what's good enough for Hollywood is good enough for Tooting Bee. Hollywood is our goal. It must be entertainment or nothing. Ours is the Heaven-sent mission of supplying entertainment of the masses, for the masses, by the masses. 10