Close Up (Jul-Dec 1929)

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CLOSE UP That, however, is no more difficult for cinema than for poetry. The camera is by instinct, if not by training, a wanderer. John Grierson. (]\Ir. Grierson's film, Drifters — a New Era production — will be shown together with Potemkin at the first performance of the Film Society in London, on November 10th. Ed,) LOSS AND PROFIT Back of many a big Hollywood success lies a record of prodigious failures. Partly these failures may be due to circumstance, but chiefly they are the result of that naive incompetence which is one of Hollywood's astonishing charms. It is never a cause of any serious worry. Whatever troubles, setbacks, disappointments or financial losses it may involve, Hollywood always presents a smiling face to the world. And well it may, for it has learned the secret of making the world pay for its mistakes. Let a picture cost five times more than it reasonably should have cost, and Hollywood, instead of bewailing the waste of time and money, optimistically turns it to account by putting the picture on the market as a superproduction." Its tremendous cost is frankly blazoned on E 409