Close Up (Jan-Jun 1930)

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CLOSE IP dared not publicly reveal their fears arid forebodings — but from the inner chambers of a consciousness that all was not well with the celluloid world. The public had been sated with films. It was growing peevish and disgruntled; tired of its diet: dissatisfied; seeking elsewhere for change and novelt} . Every possible variety of screen fare had been dished up, and its monotony had been camouflaged to the limit with garnishings and gravies and with ingeniously seasoned dressings and sauces. The Hollywood chefs had reached the end of their resources ; and the Crowd — the sustentative movie patron — was turning away, its stomach surfeited and its appetite jaded and querulous. Yea, mine own familiar friend, in whom I trusted, which did eat of my bread, hath lifted up his heel against me.'' The Hollywood movie proprietor, more than lavish in the feeding of his exacting patron, had e^ ery cause thus to echo the wail of the Psalmist. He had exhausted everv effort to please, and his quondam friend and supporter was lifting up his heel against him ' He was in despair. And out of his despair, and out of the dire necessitv of the situation, was born the invention of the talkie. True, like many another saviour, it was not at first recognised. Hollywood not only refused to welcome it, but also there were those of the fold who profanely scorned it or treated it with loftv disdain. Now, however, after a short period of trial and probation, it has been accepted — unanimously and enthusiastically accepted. Its true character is acknowledged., and the Hollywood altars are a-smoke with f^t thank offerings and votive incense. 60