Close Up (Jan-Jun 1930)

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CLOSE UP expectation ; with an impatient demand for the morrow. We are no longer assured of the stability of anything. And nowhere is there greater sensitivity to this restlessness, this uncertainty, this evanescent quality of conditions, than in Hollywood, California. For the nonce it is labouring day and night to advantage itself of the momentary clamour for audible films. Each day sees more theatres equipped for the showing of this novelty, while the multitude of them still eagerly waiting to fall into line offer the prospect of a rich and an abundant market. So far, so good. Making hay while the sun shines is second nature to Hollywood. And the sun certainly is now shining on the Hollywood cinema fields, and a veritable plethora of hay is in the making. Paramount-Laskv alone has no less than two-hundred talking and musical productions scheduled for release during the coming twelve months. Sixty-eight feature-length films — dramas, operas, musical revu-es. Eighty-one two-reel comedies and speciality acts. Fifty-two issues of talking pictorial news. Fox has over fifty big features planned. M-G-M, forty or more, in addition to a hundred-and-ninety other releases. Warner Brothers, First National, United Artists, Inspiration, Pathe, RKO, Universal, Columbia — all are correspondingly lavish in their preparations and promises for the ensuing year. Hollywood has never been more bus)^ or more prodigal. In its feverish desire to improve the shining hour — to garner the shekels while the garnering is good — it has combed the world for talent and novelty and famous names. Celebrities in the realms of music, of the theatre, of literature, of drama, of art are flocking to the film capital, to 62