Close Up (Jan-Jun 1930)

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CLOSE UP shots can be taken and still bring the actors and background distinctly before the audience, without the necessity for any emphasizing detail yiews. Furthermore, television is now so imminent that one of the largest Hollywood producing companies — Paramount-Lasky — taking time by the forelock, has acquired a half interest in a national radio broadcasting company in preparation for the approaching day when a picture will be projected simultaneously on a thousand screens throughout the country from a focal studio in Hollywood, Chicago, or New York. And only now comes news from Europe of an invention there that will replace the celluloid strip with one of paper capable of recording and projecting both pictures and sound. It is not surprising, therefore, that in the midst of its new prosperity Hollywood is nervous and unsettled. The insistent and increasing demand for talking films does not allow the marking of time to await the developments of to-morrow. Production must proceed, and plans laid, under the existing conditions of the moment. Yet every picture at present turned out, and every investment in service and equipment, is freighted with the uncertainty of chance. Even within the specific limits of the talking film, developments are so rapid that a yesterday's production is primitive and crude in comparison with the latest one of to-day, in its improved technique and mechanical betterment. The crowd is not interested in the problems of its amusement purveyors, nor sympathetic with their troubles. Moreover, the producers are themselves responsible for having cultivated an exacting taste, as well as a desire for novelty, on the part of their patrons, and if their patrons 65