Close Up (Mar-Dec 1933)

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CLOSE UP 163 " Anna and Elizabeth." THE MAKING OF THE RUSSIAN " STAR " Most film stars have been made by the genius of a Lubitsch or a Sternberg, men capable of moulding an entirely new personality onto people whose potentialities for the field of stardom attracts their attention. Thus the star is so often the creation of a superimposed imagination, while they yet preserve, or cultivate a facade of being a concrete and original personality. The American star, with few exceptions, is visualized in the terms of being an investment which in course of time will double and treble the initial outlay spent in creating this synthetic entity — this new face, this unfamiliar figure and these hitherto unsuspected charms. The concentrated energy and thought which may have been spent on a voung woman in preparing her for her comet like appearance in the Hollywood sky is undertaken with an eye to a fair run of popularity, and the greater her success,