Close Up (Mar-Dec 1933)

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108 CLOSE UP Pommer, whose stamp had previously marked a dozen German screen masterpieces.* The fact also, that Paramount took this film under its wing and lavished all its tricks of exploitation upon it, gave The Blue Angel an advantage which equally meritorious German language films exhibited in America since then were denied. (Among the notable German language films that did not "' take " at the American box-office, were Die Drei von der Tankstelle, Liebeswalzer, Die Dreigroschenoper, The Congress Dances, and Die Floetenkonzert von Sans Souci.) Though the version of The Blue Angel shown in America was an English one, the recording was so uneven in quality, parts of it being downright incomprehensible, that what with a little German thrown in here and there for atmosphere, we do not have to discount very much the presence of its English dialogue as responsible in a great degree for its success. The comparative success of The Blue Angel was in part instrumental in Ufa's establishing an outlet for its own product in America. It was intended that the Cosmopolitan Theatre in New York be the show-window of the more spectacular of the Ufa product, especially those made with an eye towards the American market, besides a means of securing whatever revenue they could from a mass of various kinds of short films (educational, musical, scientific, etc.) which was being produced in an unending quantity at the Neubabelsberg studios near Berlin. But the German population of New York could not be lured by the temptation of seeing their own home-grown product in sufficient numbers to warrant continuing the project, and the closing down of the Cosmopolitan Theatre marked the end of Ufa's theatrical activities in America. j Soon after Ufa dissolved its New York exchange and turned over its product for release in America to Leo Brecher, at present operating The Little Carnegie Playhouse in New York, which has been one of the major show-windows for German and French product in New York. Tobis, the one other great sound producing company in Germany, fared little better. Their attempt to operate the Yanderbilt Theatre in New York as a first-run house in America for its major product, failed dismally, with possibly two box-office successes out of their entire season — Karamaaov and Die Grosse Sehnsucht . However, from the above resume, it might be deduced that the German language film has not proved an entire success in America. Perhaps the reason for mentioning the conspicuous failures of certain notable pictures, and producing companies, first, is that in these failures lies a more general summing up of the condition of the foreign language film in the United States, than in the sporadic successes (aside from the previously mentioned * Caligari, The Nibelungen, Variety, The Last Laugh, Homecoming, Faust, Metropolis, etc. t Ufa's little theatre in Newark had already decided to call it quits, while their Cincinnati theatre, having contracted for a Ufa franchise, continued to operate, though without any official connections with that film company.