Close Up (Oct 1920 - Aug 1923)

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A PERSONAL MESSAGE FOR YOU After many years experience on the legitimate stage, and early motion picture production, I long ago realized what a boon to the profession a perfect greaseless makeup would be; therefore, through the aid of some of the best chemists in the United States, coupled with my ideas and experience, I have, after years of study, perfected the Bernard’s Greaseless Makeup line. The facility this offers in time saved in making up; also its easy removal, together with its many superior, sanitary qualities and reduced cost, should appeal to everyone. I take pleasure in announcing, through the columns of Close-Up, that my line is now' ready for the discriminating artists. Yours very sincerely, V. BERNARD. Makeup in All Shades A greaseless makeup in cream form perfectly balanced, applied in conjunction with my Lubricating Jelly, which insures thorough subdivision and a perfectly smooth makeup, with the following advantages : All our colors blend. Requires no foundation cream ; powder optional but not necessary. Is not affected by perspiration ! They do not smear or rub off! They will build one upon another! Will not injure the most delicate skin or finest fabrics! Liners in All Shades The creamy consistency enables the artist to obtain the fine lines so necessary to the Art. Lubricating Jelly Designed to facilitate the spreading of makeup cream ; also to remove same if desired. How Applied Moisten the sponge with lubricating jelly, squeeze a small amount of makeup cream from the tube upon the sponge and spread evenly over the desired surface, then when complete, allow to dry — when dry it will not smear. How Removed Just wash your face, using sponge or wash rag, or if you prefer, remove with lubricat ing jelly or cold cream. The results are the same. Prices Makeup Cream, in collapsible tubes, any shade 50c Liners, in collapsible tubes, any shade 35c Lubricating Jelly, in collapsible tubes . 50c Theatrical Whitening (for shoulders and limbs), in glass 75c Spirit Gum, in glass 35c Mail orders promptly filled upon remittance of net list price. IT’S A SKIN FOOD IN ITSELF HANDY — SANITARY — EFFICIENT GUARANTEED TO BE ABSOLUTELY PURE! Hollywood KRESS DRUG CO. Cahuenga and Holly BJvd. Los Angeles WESTERN COSTUME CO. 9th and Broadway Offices: Jewelers Building, 747 So. Hill St., Los Angeles, California