The command is forward : selections from addresses on the motion picture industry in war and peace (1944)

Page scan 00035 from The command is forward : selections from addresses on the motion picture industry in war and peace

Record Details:

Title:
The command is forward : selections from addresses on the motion picture industry in war and peace
Date:
1944
Publisher:
New York : Richard R. Smith
Volume:
The command is forward : selections from addresses on the motion picture industry in war and peace
Leaf #:
00035
Language:
English
Collection:
Books
Format:
Books
Contributor:
Niles Essanay Silent Film Museum
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
May 01, 2025
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FILMS FIGHT FOR FREEDOM 23 Both speed and complete national coverage have been attained for the screen's war information. Whereas eighteen to twenty-four months are required for a commercial feature to complete its run, only eighteen to twenty-four weeks are now required for one of these war information reels to appear on more than fourteen thousand screens and it should be said in passing that less than a dozen commercial releases per year ever reach fourteen thousand theatre screens. (See Appendix i for complete list of War Activities Committee releases through December 31, I943-) 2. Newsreels. Any American audience will enthusiastically join me in applauding the war service of the five newsreel companies and The March of Time. The newsreel is sometimes mistakenly compared with a daily newspaper whereas it is more like the front page or the picture page of a metropolitan daily. A standard newspaper page contains eight columns. A newsreel issue is similarly limited to one reel of film. The monthly issues of The March of Time, dealing with one theme, are roughly comparable to a single article in a monthly magazine. Now with these limitations of length and space in mind, let me underscore the fact that more than seventy per cent of all newsreel subject matter has dealt with battle pictures, production in American war plants, progress of the war effort on the home front and such significant events as meetings between political and military leaders of the United Nations. The newsreels have made current history a vital reality to young and old alike.