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that you see here in front of you and the kind most everyone watches at home.
As additional evidence — and if you don't have some boxes of this, Mr. Chairman or Members, we can certainly pass them out — as additional evidence of the widespread implementation of the program, I would like to show you this from the CBS movie that was shown on free TV in May viewed by millions of people. It is with Whoopi Goldberg in "Ghost." You will notice that the label for the broadcast movies indicates that the film was altered to fit within a 2hour time slot and omits certain content.
The other example, from a pay-per-view movie offered in Washington in May, Arnold Schwarzenegger with "True Lies." And this is the labeling that went on that where it talked about the movie being formatted to fit the TV screen.
Now, Mr. Chairman, let's compare the voluntary label to one that would be required in H.R. 1248.
The following label can be found on pages 13 and 14 of the bill. What is on the screen is not exaggerated or embellished in any way. It is too long and difficult to understand; and if anyone takes the time to read it at all, they are going to think they are getting an inferior product. A broadcaster who carried that label would be inviting the audience to do something else with their time.
We are concluding with a label that is actually used today, a federally-mandated label. You will see it goes through three different screens. I am talking about the label required for the advertisement of an automobile. I don't know how many of you have taken the time to read it.
The particular example that have you seen here comes from an advertisement for an automobile broadcast in Washington, DC, in May. As you can see, the voluntary labeling program very effectively informs the consumer about the product that they are viewing without disparaging the product itself.
A Federal law such as the one proposed in H.R. 1248 is simply not necessary.
Mr. Chairman, I thank you for your time and attention.
[The prepared statement of Mr. Eves follows:]