Le Courrier Cinématographique (Oct 1920)

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6 LE COURRIER CINÉMATOGRAPHIQUE eme de term LE LYS ROUGE CHEF-D'ŒUVRE MONDIAL Charles Pathé on percentage Rentals By P.-A. D'URVILLE A review of film conditions throughout the world was given by Mr. Charles Pathé in the course of a statement at an extraordinary meeting of the sociéty Pathé Cinéma in Paris. The « Producer and the renter », said Mr. Pathé, are unquestionably the poor parents of the industry. I do not know a single company throughout the world which, by the production of negatives alone, has been able to pary regular dividends. As a rule, the profits of production go to keep the directors, the photographers, the staff, and at ove all the Stars, who are paid ridiculous by high salaries in comparison with those prevailing in any other industry whatever. « The renter ar publisher of films is able to make a very modest profit provided that he conducts his business on a percentage basis, i, e, a percentage of hiring receipts. « Exhibition is the only branch of the industry which justifies its description asa money-making business. The exhibitor prospers by the struggle between producer and renter, which exists to-day and will continue until these two section realise that their mutual interest lies in forming an agreement to rent films only on the basis of à reasonable fixed percentage of the theatre receipts, this is the sole remedy for the present crisis in the French film industry. Mr. Pathé went on to point out that the condition of the French industry was due not only to the war as was generally argued, best mainly to the shortage of theatres. À film which will produce between three or’four million francs in the States, he declared, will earn only 100.000 francs in France. Add to the 16.000 sereens of the States the further Adresse Télég : Hermagis Paris. OBJECTIFS lHERMAGIS 10.000 Anglo-Saxon sereens throughout the world which are open to american films, and you realise that the debility of the french industry is not merely the result of decadence. After explaining why the Société Pathé had found it necessary to close branches in Austria and Roumania owing to german competition, Whilst its Russian agencies and studio had been seized by the soviets, Mr. Pathé explained that the business of the firm would in future largely consist of rawstock manufacture. The Pathé factory, which was just finished when war broke out, has à capacity of one hundred million mètres per annum. À new home projector is also sherthy to be placed on the international market. + The firm of L. Aubert, have just presented their new great serial, Li-Hang-le-Cruel. A film of great power, full of originality, Written by André de Lorde and Henry Bauche.The story brings us into a society atmosphere together with the jungle life. It is a thrilling drama where the european civilisation struggles with the crualtyes of the Far East in the personne of Li-Hang-le-Cruel. The cast in cende many good artists like miss Mag Murray, and miss Mary Harald, the part of Li-Hang is featured by Tsin-Hou, a real chinese, who, will his expressive face, make of his personnage a powerful and Subtil subject, living in the midst of crualty like in his natural element, Remorse less he picks to pieces flowers on the deep water where the dead body of the infortunate chinese girl Li-Nin disappears. The are unable to mention ally names as everyones deserves it Mr. de Romero is splendid of natural in Stevens part. Sio-Chin, another chinese artist is à quiet and perfect buttler for Li-Hang. Felix Ford is as well exceerdingly good. Everything in the play contribute to make it a first class and artistic production. The « Films Lucifer » presided by Mr. Violet and Ollendorff are controling the rigths of this very good french serial. Si vous désirez recevoir régulièrement ‘‘ Le Courrier ”, souscrivez un abonnernent. our la France: 25tr.; Pour l'Etranger : 50 fr. 1". Marque 29, Rue du Louvre Téléphone: Archives. 24-55