The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

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smcoDuaorg ered the country with our dual asset; exhibitors were slow to see its advantages, exchange men were skeptical and cautious ; but to-day the feature film represents two-thirds of the total activities of the film industry. There is some talk extant as to the possible early demise of the feature film; there is no more logic in this theory than ''^»re was in the equally general statement some time ago that the motion picture is already an eternal institution, part of life; and the feature will always remain an integral and important factor in the production and exhibition of motion pictures. However, in the future the feature film will not be exploited in the haphazard manner that has marked its past development. Its future will depend more upon sound business principles than brilliant theories. It viall be booked in ways similar in method to vaudeville and theatrical customs. XXXIV