The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

20 Cfie C!)eatte they will admit this condition is due to Loew's generosity and appreciation; but Loew does not look at it that way. He feels that he has been wholly justified in granting to his loyal aids everything he has meted out to them, and states further that he would gladly welcome a few more Schenks and Bernsteins. William Fox was a performer of the kind who fifteen to twenty years ago were Tvont to "play dates" in the vicinity of East 14th Street (the locale where Fox made moving-picture history a few years afterward). I recall when the late Cliff Gordon and Fox were prime favorites in Clarendon Hall on East 13th Street, where, under the name of Schmaltz Brothers, they commanded a weekly honorarium of $25 jointly. Fox is credited with opening the first "store" theatre in Brooklyn. Also he is believed to have been the first to combine moving pictures and vaudeville in the manner that became the foundation for the prosperous chains of theatres all over the country with a similar policy. Fox at one time had three large playhouses on East 14th Street, all presenting moving pictures, with a combined rental for the three of about $200,000 annually. To-day his activities are almost beyond calculation. Besides a score or more playhouses, some of which he erected in the last three years. Fox is at the head of film companies galore, and is about as great a factor in the industry from its manufacturing and distributing sides as from the exhibiting. Fox and Brill, like many more successful film magnates of to-day, hailed from New York's East Side. The two were originally partners when both began operations, but later Fox, like Loew, decided to go it