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of^cience 33
Still skeptical, Mr. Cahn finally agreed to let him try it at Lowell, Mass., with the result that the experiment proved a tremendous success, the receipts of the first Sunday's matinee and night amounting to nearly $1,000, with several hundred turned away at each performance, and the entertainment was received with spontaneous approval. Thus encouraged, Mr. Cahn immediately arranged a consecutive route over the entire New England circuit, and before that season was over "Archie L. Shepard's Moving Pictures" became one of the best drav/ing theatrical attractions in the Eastern states. This popularity was not achieved without continued effort, however, for even after the first bookings were settled, Mr. Shepard still met with considerable antagonism from the local managers, who were usually more or less provoked at having to play such an attraction, and until they had once seen it, treated it with contempt and made little or no effort toward giving it proper publicity. To overcome this lack of co-operation, Mr. Shepard found it necessary to carry three advance agents to insure the necessary publicity for the first engagement, after which, however, this feeling was directly reversed, the attraction being cordially welcomed on subsequent engagements and became so popular with managers and public that he experienced considerable difficulty in securing enough new subjects to make up different programs for the several companies needed to cover the increasing demand for his attraction.
Inside of a year several traveling companies of "Shepard's Moving Pictures" were playing three and four engagements during the season in the first-class theatres of all the principal cities throughout the United States and Canada, and in addition to this, Mr.