The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

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of^cience 47 CHAPTER III Just two years ago on May 17th, four desks were successively carried from the elevator and placed in a row on the hardwood floor of the Lincoln Building, Union Square, New York. These desks were plain and unpretentious, but of good solid oak, reflecting the solidity of their owners. These four desks were to be occupied by Carl Laemmle, W. H. Swanson, P. A. Powers and David Horsley, and it was not long before the film world realized that the new Universal Film Manufacturing Company, conceived and brought into existence by these men, was a dominant factor in the world of motion pictures. Avoiding the rocks upon which its predecessors had been wrecked, the Universal adopted as its policy the largest individuality to its constituent companies, with perfect accord of purpose in its relations to the exchangeman and the exhibitors. The enthusiastic reception of the Universal Program by exhibitor and patron alike, and the eagerness with which its many feats and features were anticipated, caused the business to grow by leaps and bounds. The space in the Lincoln Building, which had seemed am