The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

48 Cl)e Cfteatre pie on May 17th, the day the new offices were opened, proved wholly inadequate before the summer of 1912 was far advanced. With their usual enterprise, the Board of Directors commissioned a real estate firm to secure new premises, and the magnificent quarters in the Mecca Building, 1600 Broadway, the Universal's present home, was the result. When the Universal first started, it promised its patrons a program of at least twenty-one reels a week. By the introduction of some of the biggest features ever presented to the public, it has increased its original program from twenty-eight to thirty-two reels a week. It has needed no spur other than the approval of its patrons to accomplish this record-breaking achievement. In speaking of the removal of the Universal to its new offices uptown, it is interesting to note that this move shifted the center of gravity, so to speak, of the film industry in New York City. In the wake of the Universal followed scores of allied and similar enterprises, until the vicinity of Longacre Square has now wrested from Fourteenth street the title of Film Centre. The present home offices of the Universal occupy the entire third floor of the Mecca Building, with frontage on Broadway, Forty-eighth street and Seventh avenue, with immediate transportation by surface cars, subway and elevated railroads, making it the most accessible spot in the metropolis. The fixtures and office furniture are of massive mahogany and plate glass and the projection room, is the last word in luxurious splendor. The offices of the individual officers, the room of the Board of Directors, the quarters of the Universal Weekly and the export and accounting departments occupy the Forty-eighth street and Broadway