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of^cience 49
frontage, while the Seventh avenue side is devoted to the scenario department and to the Mecca branch of the Universal Film Exchange of New York. In between are located the shipping and stenographic departments, the telephone exchange and the reception room for visitors.
Not far from the Mecca Building, near the corner of Eleventh avenue and Forty-third street, are the studios of the popular Imp and Victor brands and the Animated Weekly. Up in the Borough of the Bronx, at the corner of Park and Wendover avenues, the Crystal films are made. Over in New Jersey, at Fort Lee, the studios of the American Eclair Company are located, and a little further north, at Coytesville, where the Palisades are seen in their full majesty, is another Universal studio, where Victor films are made.
Those men who are now guiding the destiny of the Universal and who have been largely responsible for its great success, are Carl Laemmle, president; R. H. Cochrane, secretary and treasurer; J. C. Graham, general manager; Joe Brandt, assistant treasurer; George E. Kann, assistant treasurer and secretary; and William H. Swanson, P. A. Powers and Waldo G. Morse, the last three members of the Directors' Board. Mr. Laemmle and Mr. R. H. Cochrane are members of the board.
At Universal City, in the San Fernando Valley, Cal., the only exclusive moving-picture town in the world, and at the Hollywood studios, California, the other brands released under the Universal Program, the "101 Bison," Nestor, Rex, Gold Seal, Universal Ike, Joker, the Powers and the Sterling, are created.
Unsatisfied with merely turning out good photoplays, the Universal has drawn to its ranks the great