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f Science
being up to the standard. In order to carry out this policy they realized that they would have to be in a position to market their films all over the United States. In order to accomplish this purpose, they have already opened twenty offices extending from New York to Minneapolis in the North; New Orleans in the South, and Kansas City in the West, and they anticipate having a half-dozen more offices open, extending out to the Coast by the first of March. In order to reach the high standard they have set for themselves, they have gathered about them a force which they consider the best engaged in the business. The question of salary has never entered into the proposition. Their motto has been : Get the man — no matter what the cost. Every man connected with the organization is ranked among the potential factors in the business. The motion-picture exhibitor has traveled along the same lines in business for several years, reaping the harvest of a few dollars, but never giving thought to the morrow, but the patrons of the motion pictures are demanding more and m.ore of the exhibitor and the motion-picture manufacturer. It stands to reason that no firm can make pictures all of which are always good. As a result, an exhibitor who is tied up with a regular service, no matter whose service it is, has to take the bad with the good. Whereas the output of the feature men handing out a regular service is limited to a dozen manufacturers, the World Film Corporation has the pick of hundreds. They are absolutely unlimited in scope, both of manufacturer and subjects. Nothing is too big or too small for them to exploit, provided it meets the approval of the concern. As witness, Pasquah's "The Last Days of Pompeii," "John of Arc," "The Triumph of an Emperor."