The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

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100 ^t)t Cljeatte CHAPTER V The development of the motion-picture art, particularly as to its theatrical side, has been on such a scale that the writer has been confronted with space problems in any effort to adequately recite and fairly appraise the scope and influence of even the few most prominent institutions which in 1914 began to vastly enlarge and improve the screen output, as a result of the simultaneous advent of the two and three-hoxu* photoplay in playhouses of the first grade, and at dollar prices of admission; also resorting to theatrical methods of booking and advertising. The movement has come with an impetus so compelling that it is not surprising to hear at every turn the direst predictions of the aftermath, but theatrical history is replete with evidence of the ability of the great public to quickly adjust the evils of all crazes, as they have developed in theatredom. The laws of supply and demand never were called upon to regulate the conditions in the amusement field to the extent that the year 1914 will be utilized to bring about an equilibrium between the spoken play, or what is called the legitimate theatre, and the theatre of science and invention.