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170 Cl)e C&eatre
course as steadily after the flood tide of competition had developed as during that earlier period when the famous diamond brand of the Selig Polyscope Company was master in a clear field.
Every one knows what W. N. Selig did in the East. His twin plants in Chicago, so magnificent in their appointments that they forestalled the demand of years, magically engulfed the back room and pitiful stage where the noted manufacturer began his career in the film business in 1896. His plants in Europe and England followed. From every standpoint the Selig Polyscope Company was equipped with offices, plants, studios de luxe, and other necessities for all time. Elbert Hubbard, the sage of East Aurora, referred to the performer of these things as "the marvel of modern business."
And yet a visit to Los Angeles, Cal., proves that the wizard has just begun wizzing; that "energy personified" still is on the job. Not content with the vast and complete equipment of the East, Mr. Selig has begun operations in Los Angeles, which, from a studio standpoint, will far outdo all efforts of the past and will add to the famous sight-seeing places of the continent, a studio which easily will reign supreme among the world's motion-picture places.
Already this location is known as the Selig Zoo. When the company installed a studio at Edendale, among the hills of Los Angeles, it attracted immediate attention for its beauty, luxury and general superiority. Built in Mission style, with its patio, siesta nooks and great glass-enclosed studio, it marked the climax of studio construction here for the time being. None have approached it as yet.
But the Selig Zoo, another pet project in the busy