The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

of^cience isd decade will have a plethora of attractions to choose from. Mr. Sherry's short career as a "State rights" buyer once more demonstrates the opportunity existent in the amusement field for the astute business man whose greater asset is the adoption of sound business principles. Sixteen months ago this man came into the film arena bent upon conquest; his first important act was to purchase the New York State rights for the "Prisoner of Zenda" (James K. Hackett). Following the success of this investment Mr. Sherry purchased the New York State rights for all of the Famous Players, Lasky and other larj,e productions. Mr. Sherry told the vi'riter that he was impressed •with the ultimate benefit to the speaking stage as a result of the film productions of famous plays with well-known players. He stated also that he had observed a tendency on the part of photoplaygoers to flock to the playhouses when these players were revealed in the flesh at higher admission prices. One may not be far amiss if a prediction is ventured in connection with the increased theatrical activities of the Zukors, Sherrys, Laskys and their associates. Five years ago the writer expressed the belief that the Marcus Loews and William Foxes would create an upheaval in the amusement field. Now the indications are that the gentlemen who have made great fortunes in the film world will embrace the opportunity that the Erlangers and Shuberts ignored. Not only is it likely that these gentlemen will inaugurate a period of prosperity for the local managers of the nation's playhouses, but such as they may be expected to undertake to solve that greater problem of converting the photoplay public into regular