The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

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192 Cfte C&eatre lionaire," "Strongheart," "Lord Chumley," "Seven Days" and others held strong. In addition to these Mr. Loew featured the Famous Players' films, including "A Good Little Devil," "In the Bishop's Carriage," "Hearts Adrift," "The Pride of Jennico," "Tess of the Storm Country," and others, enhanced by the names of Belasco and Frohman as producers. So successful were the feature photoplays that Mr. Loew put them into the Avenue B Theatre exclusively and had "Famous Players' Week" at the Broadway, with remarkable results. The Jesse Lasky films were also shown exclusively in the Loew theatres. "The Squaw Man" packed every theatre where it was presented, and others were equally successful. Mr. David Bernstein, general manager and treasurer of the Marcus Loew theatrical enterprises, has been with Mr. Loew longer than any of his chiefs. He started with Mr. Loew nine years ago, when the present Napoleon of vaudeville was conducting penny arcades in New York. He was bookkeeper for Mr. Loew at $16 per week, and when Mr. Loew opened a moving picture theatre eight years ago Mr. Bernstein became interested in pictures and has made a keen and close study of them ever since. He is a picture fan and is enthusiastic over their possibilities. Mr. Bernstein has booked and routed all the big-feature pictures used in the Marcus Loew theatres in New York and elsewhere, including some of the world's greatest photoplay productions, and has a unique distinction of being manager of one of the first film exchanges ever established. When the Sullivan-Considine Circuit was purchased by Marcus Loew, Mr. Bernstein immediately showed