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was decided that a part of each one's name be used, so it was agreed to use the first letter of Mr. Spoor's name and the first letter of Mr. Anderson's name, giving us S and A, which was given the lengthy spelling of ESSANAY. All of this happened long, long before there was any material advance made in the motionpicture business, when all were floundering about trusting to luck to strike the proper course to pursue toward the needed advancement. It is undoubtedly to Mr. Anderson's constructive mind that credit is due for the happy and timely suggestion that the Essanay Film Manufacturing Company be the first in the field to turn out 1,000-foot subjects. At the same time it was agreed that the firm specialize in comedies and Western productions, the latter to be staged in the heart of the West. The great importance the 1,000-foot subject has played in motion-picture industry is obvious.
For years the one-reel film, as it became known, held sway ; and it is only within the last few years that the multiple-reel films are known at all. However, the big idea, the one-reeler, is still in heavy demand. The Western subject also, with its atmosphere of the plains and buckskin, showing the cowboy in all his pristine glory and traversing his native soil with his brusque means of meting out justice and his whole-hearted hospitality and the many other characteristics for which he is famed. The best known of these heroes of the plains is without a question of doubt G. M. Anderson, the worldwide famous "Broncho Billy." Mr. Anderson is the owner of the Gayety Theatre, San Francisco, dedicated in 1913.
Pathe Freres in France occupy ten acres of ground, operate four enormous factories, and have a staff of over 6,000 employes. Plants are located in Paris, Join