The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

of %itientt 197 high-class feature photoplays that are to be seen in any part of the United States and Canada. Up to the summer of 1913 the company made its releases at irregular intervals. After August 1st, however, a system of regular releases was inaugurated, and films were disposed of on the exclusive State-rights plan. It soon became apparent that no permanent satisfaction could be assured along this line of procedure, and the Eclectic Film Company therefore decided upon the principle of marketing its films through its own exchanges wherever thoroughly satisfactory marketing conditions could not otherwise be secured. The Eclectic Film Company has already opened several branch offices in other cities, and will in the near future have in operation a complete system of exchanges comprising all of the principal cities of the United States and Canada. In this way, the company hopes to assure the exhibitor the most advantageous conditions to secure its film, eliminating the middleman, and dealing directly with the consumer. The advantages of this policy must be apparent to all who are conversant with the motion-picture industry. At present, the Eclectic Film Company is making releases of three multiple-reel features a month. These features comprise subjects from three reels up to eight reels. The number of monthly releases will increase from time to time, as the need becomes apparent, the only guiding principle in this being the demand of the exhibitors at large. This company is making a specialty of offering with its film productions the highestclass advertising and publicity matter that has ever been offered with moving-picture film. Exhibitors have shown a steadily growing interest in this company, which will no doubt continue to increase, as the