The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

of Science 227 dously so. It was his success as a film producer that induced the theatrical movement now in progress. Has Mr. Brady reckoned with the future influence of men like Zukor, who may already be preparing for the day when even the photoplay will be regarded as a misnomer for screen productions? Surely such men already building their own playhouses are not going to stand still while the older type of showmen are becoming enriched through the new public created by moving pictures. Mr. Zukor, through his affiliation with Marcus Loew, is in a position at any time to avail himself of more than two hundred playhouses owned or controlled by Loew, Zukor, and their associates, not one of whom was known in theatredom eight years ago, but who in those eight years have created the most lucrative amusement institution the world has ever known. And Mr. Loew already has shown that he can enter the broader fields of the theatre with profit. In amusement circles one may hear discussed to this day the manner in which Loew revived an old Weber and Fields' production — probably the least successful the comedians ever evolved — and changing the title to "Hanky Panky," and engaging a group of vaudeville favorites who v/ere his intimate friends, brought about a colossal triumph — financial and artistic — which has by no means exhausted its money-making usefulness. To what extent these modern showmen are interested in Broadway stage productivity is not made public for obvious reasons, but it is a remarkable fact that Messrs. Loew and Zukor are rarely seen in the company of those with whom they are associated. On the other hand, both gentlemen number among their intimates the stars and producers of the playhouse