The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

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232 ^fic Ci)eatre CHAPTER XI Among the foremost achievements to the credit of the Camera Man, that of the conquest of the public press, was notable because of the reluctancy on the part of publishers and editors alike to embrace the subject of motion pictures save in a spirit of censure, a policy which was maintained in this country long after foreign writers had accorded lengthy essays dealing with the subject's artistic and educational side. As recently as four years ago, even in the largest cities, the motion picture was not recognized to the extent of inclusion among the amusements daily recorded in the public press, and the spectacle of an advertisement in the amusement columns was rarely on viev/. Practically all of the publicity for film exploitation came from the none too attractive poster display in the front of the playhouse. Even as late as 1911, when the great Bernhardt was first introduced as a photoplayer, the production of "Camille" was announced solely through pictorial posters. I recall that such im.portant screen productions were on view in what are called neighborhood theatres, and it is fair to state that not one in twenty of regular playgoers