The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

242 CI)e Cfjeatre augmented after the first few chapters were released, for at the time of this writing many of the m.oderatesized cities have been added, and Mr. Sehg has been so impressed with the outcome of his first effort along these lines that he has formulated elaborate plans for the future through which photoplays involving months of preparation and unprecedented expenditure for production will be released simultaneously in installments with the fictionized chapters in the principal newspapers of every large city in the world, irrespective of language. The Hearst-Selig affiliation is but another illustration of the trend toward co-operation between the film producers and the larger publishers of newspapers and magazines. Mr. Hearst has so often proclaimed his belief as to the influence of the motion picture in the national life that it is a source of wonder that he has not long since established regular film departments in all of his publications; but to his enterprise and that of the Pathe Freres is due an innovation as important and compelling as any yet conceived. Early in 1914, through this amalgamation, a daily fiction story is published in all of the Hearst newspapers, while on the same day in more than 500 photoplay houses the story is picturized on the screen. So constructive is this original method of simultaneous presentation that the exhibitors have acknowledged its influence to be beyond computation, which is not surprising when one considers that in all of the Hearst papers each day is printed a half-page list of all of the more than 500 photoplay houses where the film version may be seen. Truly the camera man is marching on. Mr. Hearst undoubtedly is impressed with the