The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

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246 Cl)e C&eatre CHAPTER XII As recently as 1910 the first exclusively moving picture vireekly published in New York was about onefourth its present size. In appearance the "Moving Picture World" was then far less attractive than the average house organ of today. As I recall it, there was nothing to indicate four years ago that this publication would assume two years later overwhelming proportions and become on a par with long established trade issues in other fields. The "Moving Picture World" was founded by the late J. P. Chalmers, though Alfred H. Saunders claims it was originally his idea and it is conceded that Saunders was associated with Chalmers at the outset. The two did not agree, and Saunders later launched the "Moving Picture News," from which he retired in 1913 to become one of the officers of the Colonial Film Company. Under the direction of Mr. Chalmers the "Moving Picture World" quickly became all powerful, with a policy that from the outset was characterized by many commendable innovations. Ever prodding the manufacturer and exhibitor alike in an effort to improve the screen output and the conduct of the