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250 Cf)c C&eatte
The "Morning Telegraph" was the first New York newspaper to devote any considerable space to moving pictures and the department, like a stranger in a. foreign land, attracted considerable attention, not to say comment, both favorable and otherwise.
While the other New York nevi^spapers were watching the new department somewhat tolerantly, some regarding m_oving pictures as a queer freak which they called "movies," this paper was laying the foundation for the only department of the kind conducted by a daily newspaper, and the revenue from it alone is now second in the sum total to other departments of the "Morning Telegraph."
George Terwilliger, who had charge of the film news of the "Morning Telegraph," as the interest in pictures grew, was obliged to add to his staff and employed a regularly equipped critic for the film productions. Mr. Terwilliger in September, 1911, joined the Lubin staff in Philadelphia and recently organized a company for the production of pictures in which he owns a substantial interest.
Joseph Farnham succeeded Mr. Terwilliger as advertising manager of the picture section, and it was under his immediate direction that the era of prosperity and expansion began. Mr. Farnham is now the advertising m_anager of the All-Star Film Company, and the duties which he formerly attended to are nov/ in charge of John W. Semler, who has a regular staff of advertising solicitors. Tracy H. Lewis is editor in charge of the moving-picture section of the "Morning Telegraph," with a staff of four assistants. Mr. Lewis, upon graduating from Yale two years ago, began work on the "New York Times," coming from that paper to the "Morning Telegraph."