The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

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0 f ^ c i c n c e 251 Under the direction of Mr. Lewis and Mr. Semler the growth of the section has been steady and satisfactory to the utmost degree to the pubhshers. Not alone have the moving picture news and advertisements printed in the Sunday edition of the "Morning Telegraph" the vast advantage of a clientele which numbers upward of 200,000 readers, but the moving picture section is issued separately, being in fact a newspaper by itself. The weekly moving picture section of the "Morning Telegraph" carries with it a half-tone colored supplement besides its Sunday vogue in connection with the Sundaj? edition of the "Morning Telegraph" has a circulation of nearly 16,000 among moving picture actors, theatre owners, manufacturers and all those interested in the trade. It covers the entire field both in the personal news and news of the vast film industry which now ranks perhaps among the big industries of the United States. The Theatre of Science has brought into being a literature all its own. It is distinctive, new, peculiar, and different. It is represented by hundreds of books and at least a half-dozen periodical publications in America alone. "The Billboard," a weekly published at Cincinnati and maintaining bureaus in New York, Chicago, St. Louis, San Francisco, London and Paris, was the first distinctly theatrical publication in America to recognize the coming importance of the moving picture in the amusement field, and the first to devote a department to it exclusively. "The Billboard" also printed the first moving picture advertisements, and for over a year represented the infant industry exclusively.