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252 Cfje Cbeatre
Although a half-dozen papers have since sprung up which are devoted exclusively to the interests of the motion picture field, and although "The Billboard" still only accords it a department, the latter's hold on its clients has grown and strengthened.
"The Billboard" is the most influential journal in the moving picture field and the strongest theatrically of them all. It has a circulation of 38,000 copies, which is well over twice that of its nearest rival, and there are those who believe and fearlessly assert that this virile, outspoken, plain-dealing, honest paper that comes out of the West, has a larger circulation than all its contemporaries combined.
Be that as it m,ay, it carries the most advertising and occupies a most enviable place in the esteem and regard of theatrical and show folk generally.
It speaks with authority and ably champions the best interests of the exhibitor.
It is independent, just, fair, but unafraid in dealing with the politics of the game, and merciless in criticism of bad showmanship, uncommendable practices and unseemly policies.
It not only condemns the evils of the business, however. It commends, eulogizes and warmly praises men and measures that make for its uplift and elevation.
On this account, it is firmly intrenched in the affections of the great profession whose needs and requirements it caters to so ably.
Occasionally "Billboard" issues special numbers. These are truly an amazing illustration of what the amusement field stands for. It is only a truth to concede to "Billy Boy" that no other publication appeals to all classes of "Showmen" as does the big Ohio weekly.