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of^ctence 255
tion is so persistent that one need not be surprised if Mr. Blackton's pet enterprise extends its operations through publication in other languages within a year or two. Little did the Vitagraph's artistic head dream that within three years after launching the magazine that half of the country's highest grade fiction periodicals and practically all of the most conservative daily and Sunday newspapers would emulate its policy. But it is certain that this gentleman, as well as Editor Brewster, is not disturbed, for both have co-operated with the "Evening Sun" of New York City in the latter's interesting scenario contest wherein prizes amounting to $1,350 were awarded in 1914 to successful contestants.
Besides, nothing to compare with Editor Brewster's innovation under the caption, "The Answer Man," has ever been evolved in modern journalism. "The Answer Man" is a woman and a veritable encyclopedia of picturedom is she. This feature alone has endeared the magazine to "fans" all over the world. In 1914 the title of the publication was changed to "Motion Picture Magazine."
"The Photoplay Magazine" was first issued in 1912. Its vogue was short, despite that the independent producers were already numerous and established, the policy of the publication being to present fictionized adaptations of the screen productions of the independent faction. In 1913, under an entirely new regime, but under the same title, the magazine was revived, evidently with serious intent.
Handsome in appearance and replete with features and departments, "The Photoplay Magazine" has increased its vogue and influence steadily, until now it