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272 Ci)e Cbcatre
dertake to solve a problem in the field of the theatre that has never attracted the interest of stage producers and theatrical managers to the extent conditions warranted.
This problem has to do with the effort to induce the tremendous public now patronizing photoplays to at least divide their patronage between stage and screen productions, a rather vital matter fully dealt with in another chapter.
The new Candler Theatre was conceived by George Kleine, who owns 60 per cent, of the stock; 20 per cent, is owned by Samuel H. Harris, who had an interest in "Quo Vadis?" through an arrangement with Mr. Kleine to look after the bookings in first-class theatres, which yielded the firm of Cohan & Harris a handsome profit. The other 20 per cent, of the stock is held by Sol Bloom, one-time music publisher and present-day phonograph king, who has had a habit of "wishing himself in" on amusement enterprises with a resultant increase in his bank account.
To the writer, Mr. Kleine, v;ho is conservative in his utterances, recently expressed himself thus :
"It is our policy to place important feature films in the new Candier Theatre, but being conservative business men, we constructed a playhouse thoroughly modern and so equipped — particularly back of the curtain — that in any emergency we could present drama or comedy and kindred stage productions.
"Having built a theatre of this nature," continued Mr. Kleine, "and upon very valuable ground, it was thought advisable to remove the impression that the theatre was constructed like ordinary moving-picture houses; this will explain the announcements of our Eastern publicity heads."