The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

Record Details:

Title:
The theatre of science; a volume of progress and achievement in the motion picture industry
Date:
1914
Publisher:
New York, London [etc.] Broadway publishing company
Volume:
The theatre of science; a volume of progress and achievement in the motion picture industry
Leaf #:
000491
Language:
English
Collection:
Books
Format:
Books
Contributor:
Cornell University Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Description:
"Edition of 3000 copies ... Autographed edition."
Date Added:
July 19, 2022
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296 Cbe Ci)eatre ment that placed theatres in Atlanta, Savannah, Columbia, S. C, Dayton, Ohio, Valdosta, Ga., Tampa, Fla., all of which cities gave him a hearty welcome. In Atlanta, Montgomery built and opened what is considered one of the finest motion picture theatres in the country. Here he was given an opportunity to display his peculiar talents in reformation of old ideas which had settled down on Atlanta through years and years. He found other theatres showing slides which instructed ladies to report to the manager any masher who annoyed them. Montgomery made his house so bright that the mashers and their ilk avoided it. That pleased Montgomery. He had proven that people did not really want blood and thunder photoplays, and would enjoy the cleaner and more uplifting films. He also proved in Atlanta, that the main underlying objection to picture shows was the poor quality and management. He announced his determination to cater to the best people. They heard and answered him by crowding his house. Then the other picture men got busy. They did as Montgomery was doing. Such has been the history of the motion picture business in every city where Montgomery has operated. He has always been intent on making his shows better — his houses cleaner — his music more artistic and entertaining. His has been a policy of betterment, even when the public said he could do no better as he had reached the highest possible point in perfection. This man Montgomery is unique. He not only developed a new standard in motion picture houses, but he developed a new style in advertising, and with that as a basis developed a demand in the public mind for quality. I may go farther and say that he developed a class of plagiarists who copied