We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
0 f ^ £ I e n f e soi
don, England, leased the Theatre des Champs ElyseeSj Paris, France, for a term of twenty years. This magnificent erstwhile home of grand opera will now be conducted as a high grade photoplay house, and it is expected that the enterprise is merely the inauguration of a well-conceived plan on Mr. Isman's part to finally enter the field openly and on a large scale.
Frederick F. Proctor comes in for mention here, for if there is one among the vaudeville managers who has persistently augmented the photoplay portion of his programs, Mr. Proctor is that one. As a matter of fact the Proctor enterprises, as they are to-day, indicate that the "Grand old man of vaudeville" believes he may best hold his public by presenting more photoplays and less vaudeville.
Whether Mr. Proctor has found that a photoplay policy exclusively v/ill solve the problem of the Fifth Avenue Theatre in New York it is perhaps too soon to determine, but it is certain the change of policy in that playhouse has already justified its permanent continuance. In all of the three other Proctor houses in Manhattan photoplays are now the main feature.
The writer has recited so often the story of Proctor's achievements in Mount Vernon, N. Y., that there remains now only to state that since the last volume v/as issued, there has risen in that city a palatial million dollar playhouse occupying four city blocks, erected, so it is stated, from the profits of four years from the "Bijou Dream" in the same city which Proctor launched with moving pictures at a time when ninety per cent, of the inhabitants refused to enter a local play house. Before the "Bijou Dream" was in its third month the average attendance was 18,000 persons a week, about 65 per cent, of the total population.