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the first advertising campaign of the kind ever undertaken to exploit an amusement enterprise, and its effect is seen to-day in the tremendous increase in publicity appropriations of all the larger producing concerns. The Mutual Film Company issues a weekly house organ called "Reel Life," of which Mr. Mindil is the editor and William H. Peckham the business manager. "Reel Life" has found its way on the news-stands and in appearance is much like the magazines. One may not be far amiss in assuming that the house organ is due to extend its usefulness, and with the increase in public interest the number of such publications competing with the trade weeklies will be limited only to the capacity of the industry itself, for even the smaller manufacturers of film issue a pamphlet. The tendency to enlarge and elaborate is in evidence with all. L. C. McChesney, advertising manager of the Edison Company, presides over what is one of the largest amusement outputs in the amusement field, for after all the phonograph talking pictures and other devices emanating from the Edison studios, like the motion picture, come under the head of public entertainment; hence Mr. McChesney's activities are manifold, yet no man whom I can recall was ever so reluctant to appear in the limelight personally. The portrait of Mr. McChesney reproduced here was secured only after persistent persuasion. He never tires of exploiting "the wizard" and his inventions, but though his own career is replete with interesting experiences, his name appears less frequently in print than those of the "near-press agents" with which the film industry abounds. The Edison Company issues now a monthly bijou magazine called "The Kinetogram," strictly confined to the releases of the company itself.