The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

826 Cbe Cbeatte field may contribute one or two permanent acquisitions to the established producers. Perhaps he had in mind the Lasky firm, for one. Mr. Lasky surely did a lot of uplifting for the vaudeville stage, and he has gone about his film productions with the same vigor and determination, surrounding himself with a capable staff, and it may be that he will undertake to produce original photoplays. Elmer McGovern, in charge of the publicity department of the New York Motion Picture Company and its affiliated concerns, is a quiet, serious-minded man, with a capacity for prodigious work. He reaches his offices long before the theatrical district's daily activities begin, and he is always to be located, possessing none of the objectionable traits so common among men in similar positions of far less importance. P. Allen Parsons has succeeded H. C. Hoagland in the direction of the tremendous publicity emanating from the house of Pathe Freres, and the year 1914, with its maze of productions in conjunction with newspapers and magazines has required no little ability to handle the advertising end of these, but Mr. Parsons no longer has to contend with the reluctancy of the editorial faction to accept "copy" ; on the contrary, the news gatherer of the big dailies now presents himself in the film producer's offices daily in the effort to obtain the latest film news. Bert Adler has been the mouthpiece to express the tidings of the Thanhouser productions since the inception of the New Rochelle institution, and he has been truly no small factor in the growth of an enterprise launched six years ago amidst the protests of more than one of its rivals, not one of whom has kept greater pace with the uplift of a great industry. To