The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

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336 Cl)e Clieattc "But we are convinced that the organ can be made a vital part of the equipment of the modern photoplayhouse and by special arrangements of its tonal scheme and voicing can be rendered truly imitative of orchestral qualities and at the same time have sufficient inherent dignity which is invariably lacking in the usual theatre orchestra. "The best results in my opinion," continued Mr. Austin, "can be obtained in the combination of the pipe organ and a limited orchestra, in fact, I think that not only in the moving picture theatres but in all playhouses the best effects will be achieved by such a combination of the larger organ and a few solo pieces in the orchestra." The influence of the organ orchestra in the theatre of science has tended to greatly augment the musical side of photoplay presentation and it is, indeed, a befitting as well as a truly artistic adjunct of the modern motion picture theatre, illustrating as it does the gradual resort to scientific means of expression. Hence, it is not surprising in this era of newly erected palatial photoplay houses that as high as $50,000 is being expended for what is known as the Wurlitzer Unit Orchestra. The Wurlitzer Company is an institution founded by Rudolph Wurlitzer, who passed away in January, 1914, with principal ofRces in Cincinnati, Ohio, and warerooms in all the principal cities from coast to coast. Its principal factory is at North Tonawanda, N. Y., and it is here that different grades of the Unit Orchestra are built as fast as they can be produced on orders constantly increasing in volume and in the amount expended for the instruments. Mr. Howard Wurlitzer is now the active head of the company, and