The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

0 f @ c i e n c e 337 he flits about between the main offices, the factories and the different big city branches in the effort to extend the company's operations. To the writer Mr. Wuditzer expressed his belief that while the $30,000 Unit Orchestra is destined to increase its vogue materially, the smaller instruments will also be in favor and as low as $800 is paid for some of the instruments. In fact, it is only a truth to state that the instrument used at the Vitagraph Theatre in New York at the inauguration on February 7 — because a $35,000 Unit Orchestra was not yet completed— was one of the cheapest that the company makes; yet this was a revelation to that high-grade, first-night audience, and it was Alan Dale himself who devoted an entire column in the "New York American" to the premiere — most of the space representing a critic's eulogy of the musical program — in fact, the popular critic urged that there need be no hurry to finish the $35,000 instrument in view of the success achieved with the makeshift. The quality of the lens has so much to do with the quality of the motion picture that the statement "it's all in the lens," well known as an advertising shibboleth, has much significance. About four years ago a chance remark led the Gundlach-Manhattan Optical Company of Rochester, N. Y., to look into the quality of projection lenses then on the market. The result was startling to makers of fine lenses for photographic and other purposes, and not only was it found that the poorest and cheapest lenses were in general use, but as a fact, good lenses were not obtainable, so they were not missed. There was obviously a good field for lenses