The theatre of science; a volume of progress and achievement in the motion picture industry (1914)

358 C6e Cfteatte De Cottens for three years, during which period he devoted all his time to the International Agency, and during Mr. Marinelli's management the style of the shows was entirely a new creation, and an absolutely new atmosphere in the vaudeville world was formed, with the result that the receipts that were, previous to Mr. Marinelli's management only $220,000, immediately rose to $400,000. These enormous receipts were easily maintained during the management of Messrs. Marinelli and DeCottens, and after that Mr. Marinelli was the artistic adviser for three years to the Alhambra, Paris, v/ith the same result as in the case of the Olympia, Paris. The International Agency founded by Mr. Marinelli has been responsible for the transportation of the great European stars to America, and vice versa. All offices are in daily cable communication with each other and also in perpetual communication with all artistes of importance by cable, phone and wireless, and are thus fully conversant and up-to-date with all matters theatrical. In 1914 Mr. Marinelli added a Feature film department to all of his offices, vastly increasing the annual revenue as a result. ^ 4* 4* When the telephone first began to solve many of mankind's problems of business procedure, I recall that it was in the then-primitive amusement field that its usefulness seemed most apparent, yet it is also true that theatrical business men were decidedly reluctant to embrace this source of instantaneous communication. Even the larger booking institutions did not resort to its use in the first years and as late as 1894 when, owing to the advent of B. F. Keith in the vaude