The photoplay; a psychological study (1916)

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THE PHOTOPLAY eased animal. Yes, by the miracles of thel camera we may trace tlie life of nature even in forms which no human observation really finds in the outer world. Out there it may take weeks for the orchid to bud and blossom and fade; in the picture the process passes before us in a few seconds. We see how the caterpillar spins its cocoon and how it breaks it and how the butterfly unfolds its wings; and all which needed days and months goes on in a fraction of a minute. New interest for geography and botany and zoology has thus been aroused by these developments, un- dreamed of in the early days of the kinemato- graph, and the scientists themselves have through this new means of technique gained unexpected help for their labors. The last achievement in this universe of photoknowledge is "the magazine on the screen." It is a bold step which yet seemed necessary in our day of rapid kinematoscopic progress. The popular printed magazines in America had their heydey in the muckraking period about ten years ago. Their hold on the imagination of the public which wants to be informed and entertained at the same time has steadily decreased, while the power 26